The often overlooked young to middle-aged adult market believes green is better and indulging in varied and exciting experiences is the ultimate aspiration. What an amazing market for the motorcoach industry to capture! It is a perfect time to take the wheel and give it a fresh coat of paint. Step outside your comfort zone, tap into your ingenuity, and work with your suppliers to develop new adventures. Do your research and do not forget there is an entire segment of travelers that are ready for the ride.
—Heather Hadley
Mid Atlantic Receptive Services
